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Glu Mobile To Invest Up To $7.5 Million In QuizUp

QuizUp, the Icelandic company that put trivia in an app, has announced that it is receiving up to $7.5 million in funding from Glu Mobile, with an option to call to acquire.

This comes in the wake of a partnership forged between NBC and QuizUp, announced in October, with the network looking to turn QuizUp content into a proper TV show played both in studio and at home through the app.

The extra work calls for some extra cash, and Glu Mobile’s CEO and Chairman Niccolo de Masi explained that the option to acquire makes sense given QuizUp’s current monetization strategy.

“Glu is looking to consolidate once our partnership proves out the monetization capability of the QuizUp audience and app,” said de Masi. “At the moment the company has yet to begin monetizing significantly and as such would not be accretive to acquire outright.”

Though QuizUp has more than 31 million registered users...

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